The PouchThe first product of the Rosenbergs’ new company, Cold Case Gear based out of their Pagosa Springs home, is the Pouch, now selling on Kickstarter for $35 with a projected delivery date of October.
An initial Pouch production run of 500 units, 300 to be sold on Kickstarter and 200 units that will retail for $60, is planned.
Cold Case Gear is looking to raise $9,500 on Kickstarter to fund development of five products including a hydration sleeve, a smartphone case, a fuel canister cozie and a heat-reflecting tarp.
Rosenberg said his firm’s ultimate goal is “to untether from temperature.” He added, “The whole idea of the Pouch is to isolate whatever is in it from the temperature.”