ShoutOut Colorado Talks Cold Case Gear

Cold Case Gear founder speaks with ShoutOut Colorado

 

"Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I founded Cold Case Gear three years ago as an “Untrepreneur”. I didn’t know what I was doing or where we were going. What did I know? I knew that I had a great product and that I needed to bring it to life. I had a feeling I could figure the rest out. Well, it’s three years later now, and we are finally bringing a product to market that we are exceedingly proud of. What makes me proud is to just look at how far I have come both personally and professionally. I can remember being 20 years old and just in a pretty terrible place in my life. Back then when I would think about being the age I am now (33) I really didn’t even think I’d make it this far and if I did, I’d surely be a failure. To that end, I’d say that success is entirely subjective and is shaped by an individual’s own experiences in this life. Sure, would I love it if my business were pulling down seven figures of revenue a year? Of course. Does it need to in order for me to feel successful? Absolutely not. Patience, perseverance, and an open mind and heart have gotten me to where I am today. You should never assume you know everything and have nothing left to learn. That will literally never be the case.

If you want to start your own business or you’ve always felt like you’ve had an idea worth pursuing, I’ve got some advice for you, and a warning. You should go for it. Jump in with both feet and pursue your passion. Take it one day at a time. It might take years to make it happen, but hey, that time is going to fly by regardless. I found it helpful to do one thing productive towards starting my business each day. Sometimes it’s as simple as coming up with a tagline for your company/product or figuring out who your target customers are. Now, here is my warning. It’s going to be hard and it’s gonna get ugly. Want to find success? You better be prepared to go a full 10 rounds with your worst feelings and face them head one. Nobody finds success without a little blood, sweat, and tears. You’re probably going to cry at some point. I know I did."

 

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